No ensemble is complete without the right pair of shoes, and nobody knows that better than Americans. U.S. consumers purchased an average of between seven and eight pairs of shoes each in 2013, according to a recent report from the American Apparel and Footwear Association.
While that figure might signal increased profit opportunities for shoemakers the world over, this heightened appreciation for shoes also directly impacts manufacturing. After all, people don't buy so much footwear solely for the fashion - pun intended - but to replace old sneakers or dress shoes after months, maybe years, of use and find more adequate products that suit their active lifestyles. Manufacturers who take steps to maximize the quality of their products with smarter, stronger materials can therefore distinguish themselves as a superior brand consumers seek out when shopping for new shoes.
Shoe tapes can be that material enhancement shoe companies are looking for. How exactly does manufacturing-grade shoe tape support modern shoemaking?
Reinforced stitching, stays and perforations
Shoes must fit snugly and flex to the contours of a customer's foot. Applying nylon or polyester knit seam tapes to shoe seams or breathable toe perforations reinforces the areas where shoes need the most protection to prevent compromised integrity. When it comes to shoe design, low-stretch options like Trustay Tape trade "give" for added strength, preserving features like eyelets and lace holes that might otherwise deteriorate from overuse.
"Tackseal transfer tapes can affordably affix company logos to shoes."
Transfer tapes manufacturers can trust with their brand
Speaking of shoe design, manufacturers undoubtedly want to protect their products during the manufacturing process so happy customers show off their flawless new kicks to friends and family. Don't leave shoe assembly in the gooey hands of liquid adhesives that degrade over time and add to production costs.
Instead, Tackseal transfer tapes hold together shoe materials during the production process without messy, unreliable chemical glues that could damage what they're applied to. Plus, thanks to their intuitive design, Tackseal products make application a walk in the park.
High-strength tapes for high-heeled shoes
Not every shoe has the surface area for major reinforcement - strappy heels or high-heeled sandals, for instance, need protective power that can match and even complement their unique composition. Topline tapes help even the classiest shoes bear the brunt of a night out by adding strength to tight radius throats
Shoes see a lot of action over their lives, and manufacturers assembling them have an obligation to their consumers to provide products that can stand the test of time. Protective shoe tapes and other Ideal Tape products ensure footwear survives every lacing, every sprint and every two-step. Moreover, they help manufacturers align their brand with the very best quality no competitor can tread on.