Brick-and-mortar businesses heavily rely on holiday sales to make their whole year profitable. According to the National Retail Federation, some businesses reap as much as 20-30 percent of their annual sales from the holiday shopping season alone. NRF also predicted a 3.6 percent increase in in-store U.S. retail sales this year over 2015 for a total of $655.8 billion by the time New Year's Day 2017 rolls around.
So it's no small wonder why storefront businesses, outlet shops and mall retailers promote themselves, their products and their services with seasonal door-buster discounts. But to do that, they'll need signage and lots of it, including eye-grabbing adhesive vinyl graphics installed with a transfer tape or application tape.
"Business reap 20-30% of their annual sales from holiday shopping."
That's where you, the independent graphic signmaker, come in. Your adhesive vinyl graphics will transform your customers' stores into winter wonderlands, and TransferRite adhesive application tape can help. But how?
Printing and cutting
Whether commercial sign customers want to completely cover the inside of their businesses with custom vinyl graphics or simply add a couple unique decals to their storefront windows, they'll need the right application tape to decorate. Moreover, signmakers will need a premask that can handle both jobs. TransferRite, for instance, clings tightly to its backing when applied after printing and/or cutting vinyl - no peeling at the edges, no air bubbles and no compromised material.
Are you a signmaker with a growing online presence? Nothing could hurt your reputation more than sending a customer a product that's less than advertised. Rolled, larger-format vinyl graphics could dog-ear or channel during shipment, which could impact their integrity.
TransferRite was specially engineered to prevent those issues from happening. Even when rolled, this innovative application tape adheres tightly to the backing and seals the graphic securely no matter how bumpy the ride is to the customer's doorstep.
"TransferRite works on smooth or textured surfaces and peels away cleanly."
And now the moment of truth - time to stick your beautiful vinyl graphic on the wall or window. Whether your business provides application services or your customers opt to do it themselves, a fast, high-quality application respects everyone's time. After all, you have a million appointments on your calendar and a store to attend to. They have the holiday season to prepare for.
So can TransferRite take the stress out of application? You bet. TransferRite works on smooth or textured surfaces and peels away cleanly without leaving behind sticky residue.
Do you have customers who are worried about performing a wet application themselves? We invite you to share our handy how-to guide with them for a clean, pain-free application.
A final note on the holidays
As you scramble to squeeze every sale you can out these last few weeks of 2016, don't lose sight of what really matters.
We at ABI Tape build products like TransferRite to save you and your customers time. It is our deepest hope that you spend as much of that time as possible with family, friends and all the folks you love and cherish because this time of year, nothing is more important. Take it from us - we've been a family-owned and -operated business since we started selling tape more than 100 years ago.
So this holiday season, let ABI Tape and our TransferRite products help free up your busy work schedule. Convenience, after all, is the gift that keeps on giving, especially this time of the year.